Rhyno Records
(independent record store located in Brooklyn, NY)
Logo Development
My strategy for Rhyno Records was to have a logo that expelled the company's brand identity. Ryno Records is a fictitious independent record store located in Brooklyn, NY. Their target audience is music lovers ranging from 14 and up with various income. Ryno Records stays true to their brand by being strong, fearless, diverse, electric and independent. Competitors are independent record selling shops in the NY area. With this I hope to achieve a more modern, sleek and electric look. For this project I will include a symbol to be used with or without a company name. I will take you through a series of steps where I created a strong concept. Design process Included research, brainstorm, mood board, sketches then lastly design.
Thank you, Enjoy!
