C's Waffles
RE-BRANDING
My strategy was to reinvigorate the C’s Waffles brand by creating an updated visual identity that will highlight the company’s unique strengths. While researching I found that the main customers are families and locals that visit C's Waffles. C’s Waffles currently has 9 locations with one location having a website. Waffle restaurant chains similar to C’s Waffles are mom and pop waffle restaurants. By looking at the information I was able to obtain a better understanding of the areas that I would like to focus on. I planned to create a logo that is targeted toward families. As of right now C's Waffles logo is currently outdated and could use a different color palette and new typeface that is family friendly. C's Waffles doesn't have a big social media presence or a lot website traffic currently. Therefore my goal was to re-design this company by creating a website, logo and adding new merchandise. As you continue to scroll I will show you the design process then end with a new logo.
Thank you and please enjoy!
